Business environment Coursework Example | Topics and Well Written Essays - 250 words - 2

Business environment - Coursework Example A language barrier presents a cultural issue among the large passenger population. The main issues include different preference on the meals, on board entertainment and overall flight communication problems between the crew and passengers. Virgin Atlantic airline overcomes legal challenges of handling arising misunderstandings during the cargo business. Different commitments within American and the United Kingdom players translate to varying results. Virgin Atlantic invests on the cargo business to ensure consistency and service reliability. As such, the airline is an award winning company over the last years. The airline uses â€Å"VEX† as an express courier, â€Å"MUST RIDE† to ensure urgency and the â€Å"PETS† to fly the pets. The airline also uses different sized cargo equipment such as p6p, ALF and AKE to ensure goods safety. The involved agreement policy honor terms of business delivery irrespective of the destination. Virgin Atlantic airlines also incorporates advanced information technology to deliver quality services. The airline combines advanced technology with available top-notch skilled power to change passenger experiences. A change of the communication channels in the airline entails the use of mobile technologies for the restaurant services. Services to passenger entails sending direct complimentary food vouchers top passengers’ mobile device. The flexibility in technology enables Virgin Atlantic to lead the airline industry. Virgin Atlantic airlines operate under a digitalized environment. The company’s expenditures revolve around employing the wide use of the internet to offer services, advertise company offers and to enhance customer transactions. As such, the airline manages to increase about 2% of the total number of passengers

Court Report Essay Example for Free

Court Report Essay The basic division in the structure of criminal courts is between the lower criminal courts – the local courts, Children’s court and Coroner’s court – and the higher criminal courts – the District Court and the Supreme Court. In observing proceedings at the Local, District and Supreme Courts over a period of three days a number of aspects of the criminal justice system were made apparent. The administration, processes and practices of the criminal trial are extremely varied dependent upon the level of criminal court being observed. The distinctions between the workings of the two courts revealed a number of the differences between summary proceedings and trial upon indictment. The cases observed served to provide evidence for the â€Å"two tiers of justice† argument. Also the role of the judiciary was perceived as being particularly interesting especially the high level of discretion that they held in the Local Courts and even to an extent in the District Court primarily when there was no jury present. McBarnet’s discussion of the criminal court system focuses around the idea that the higher courts such as the District and the Supreme courts are for public consumption in which the ideology of justice is played up by the more elaborate court rooms, dress, and rigid rules of ceremony. On the other hand the lower courts focus on control. The local courts handle the vast bulk of cases with only a small proportion of criminal cases coming before the higher courts. For example the National division of cases between the lower and higher courts in 2003-2004 were 97% finalised in the lower courts while only 3% were heard in higher courts. Lower criminal courts – Absence of legality In arriving at the local courts, the waiting room was full of people who had been summoned to appear for their hearing. It was noisy and extremely busy. In observing the waiting room it was obvious that people were restless and were anxious to have their case heard. The majority of cases were listed to start by 10am and thus depending on the speed of the trial process many people may have had to wait hours before their case could begin. There are no estimates of how long each matter will take and not even an attempt to make a general time allocation. Mack and Anleu also further illustrate this concept. They said that primary objective is time management and getting through the list for that day. In general, the whole process in the local courts was a lot less formal than was expected with several of the magistrates even stopping proceedings to explain the facts of the case to the law students. Although Pat Carlen in her study of Magistrates Courts in England and Scotland described the court as a very formal and ritualistic social setting this is somewhat surprisingly not what was observed during Local Court visits. The court observations were more in line with those of McBarnet in that the lower courts did not uphold the strictures of â€Å"due process† and the ideology of justice. In one particular committal hearing that was observed in the Local Court, R v Sean Robert Kerr, the atmosphere was relaxed and the magistrate and the prosecutor were in constant discussion about the facts of the case and the admissibility of evidence. The accused was alleged to have carrying knife in public place. This downplaying of the crimes to less serious charges supports the emphasis on efficiency that underlines McBarnet’s analysis. Each time the prosecutor made a claim the magistrate would ask where the evidence came from. The magistrate was concerned with the nature of the evidence as they are required to determine whether there is enough evidence to commit the accused for trial as outlined under s 62 of the Criminal Procedure Act 1986. It became obvious that they were short staffed and without a court clerk when the magistrate held no objection to the prosecutor approaching the bench to submit evidence. This case provides evidence for the process of the committal hearing and demonstrating judicial discretion in deciding whether the case should go to trial. Other cases that were observed through court visits further emphasised the nature of the judicial process in the Local Courts. The summary proceedings served in a number of cases to emphasise the triviality of the process. Cases involving minor offences such as traffic offences and petty theft were particularly trivial however other cases such as domestic violence and minor assault charges were not so inconsequential. They were of particular importance to the parties involved and it is thus important not to overgeneralise the process of the lower courts to being mere triviality. Whilst in the local courts there was an emphasis on speed and efficiency, this did not automatically mean that strict legality was disregarded. The importance placed on evidence and onus on the prosecutors in providing proof upheld important elements of the criminal justice system. Higher criminal court – Ideology of Justice On observing the District Court a number of distinctions from the Local Courts were immediately made apparent. Without going in to detail about the actual structure of the courts, they seemed to fit more closely with the traditional schema of a typical courtroom. In particular the larger courtrooms with more facilities combined with the barristers and magistrates wearing their wig and robes seemed to instantly uphold the ideology of justice. It is interesting to note how appearances can automatically provide an impression that justice will be upheld. The defendants were observed to be sitting in the dock with the corrective services officer sitting by the side. This is in contrast to the local courts where the defendant usually sat near their legal representative. An interesting comparison can be made between the roles of the judge in cases where there was a jury present and where there was not. Trial by jury is seen as an essential element of our criminal justice system. Juries are seen as a symbol of democracy and guarantee of fairness in a criminal trial however it is important to note that the majority of criminal trials are dealt with in the lower courts where juries are not available. Therefore by this simple fact the higher courts are upholding the â€Å"two tiers† analysis as they have the advantage of the jury trial, an essential element in the ideology of justice. In R v Veronica Salas Collard the jury was observed to be composed of eight men and four women of different ages and races. This supports the view that a group’s ability to be impartial is best achieved by ensuring diversity rather than uniformity. The role of the judge in jury trials was greatly diminished with the jury having sole responsibility in deciding the facts of the case and whether the accused is guilty or not guilty. The role of the jury to hear evidence was observed in the District Court. While observing R v Jessica Nguyen the jury had been adjourned and then returned to re watch sections of the police interview tape with the defendant. The Judge then proceeded to ask them if there was any more evidence that they wished to be reviewed. Similarly in R v Danny Price every time a new piece of evidence was submitted to the judge it was also submitted to the jury. In particular during proceedings on the day observed a number of photographs and diagrams were submitted to the jury. The judge asked the jury if the evidence was clear. The jury is thus seen as a vital element of the criminal trial. A number of bail and appeal hearings were also observed. These were particularly interesting as it again demonstrated judicial discretion. As opposed to when the jury was present the judge again had sole discretion in determining whether bail or the appeal should be allowed. Section 26 of the Bail Act 1978 outlines the power of the district court to grant bail. In R v Steven Astill the defendant was accused of fraud and was granted bail with conditions that he was to report weekly to his local police station on a weekly base. The power of the judiciary to determine proceedings was once again observed. There is however legislature in place which guides the courts to achieve consistency in sentencing. In general however judicial discretion may be seen as not upholding strict legality, the administration and practices of the district court criminal trial were much more in line with the ideology of justice. Thus in observing proceedings over a period of three days a number of aspects of the criminal justice system were made apparent. In particular the distinctions between the lower and higher criminal courts and the extent to which they could be seen to uphold McBarnet’s â€Å"two tiers† analysis. From observation the lower courts did focus on more trivial matters and through their general nature emphasised efficiency. Furthermore the higher court perpetuated the ideology of justice through its very nature of upholding the traditional view of the court process.

Realism Term Paper -- Political Science

Realism by definition is an approach to global politics derived from the tradition of power politics and belief that behavior is determined by the search for and distribution of power. [5] By using the concept of power it is easy to discuss basics of realism. Realist theories are based of beliefs that states are motivated by aggressive or defensive urges, the national interest is survival and states are unitary actors each moving towards their own national interest.[4] The first key feature of realism is statism. Statism is an idea that the state is an accurate representative of the will of its people.[4] The state is sovereign and therefore is able to govern itself as it wants. With this sovereignty that state is able to institute security. After a state has established security it is then able to continue with a communal culture. In international relationships however sovereignty does not supply security therefore a state must vie with its neighboring states to accomplish it. This can lead to a power struggle to ensure that state’s people can live in security.[5] A second key point of realism is survival. Survival to realists is rather simple; the state with the most power stands a better likelihood of survival. Naturally it is believed that survival is the definitive objective of realism. To guarantee survival a state may stray from their set of ethics because it cannot worry about moral issues. If state were to hold onto its set of beliefs, it may suffer at the expense of a more powerful state. In realism cases there are two conflicting segments, defensive and offensive realists.[5] A state with a defensive realist perspective believes they must obtain enough power to ensure security, but not so much power that their security... ... event. Works Cited 1. http://www.orsam.org.tr/tr/trUploads/Yazilar/Dosyalar/201229_ortadoguetutler_volume3_no2.pdf#page=11). Ozlem TUR. January 2012. ORSAM. 13 Apr. 2012 2. (http://www.laidi.com/sitedp/sites/default/files/The%20Arab%20Counterrevolution_0.pdf). Hussein Agha and Robert Malley. September 29 2011. The New York Review of Books. 13 Apr. 2012 3. (http://www.pomeps.org/wp-content/uploads/2011/05/POMEPS_BriefBooklet4_Syria-TEXT_WEB-1.pdf) Mona Yacoubian and Radwan Ziadeh. 4 May 2011 Project on Middle East Political Science. 13 Apr. 2012 4. Tim Dunne and Brian C. Schmidt, â€Å"Realism,† in John Baylis and Steve Smith, The Globalization of Politics: An Introduction to International Relations, 3rd ed. (Oxford University Press, 2005), pp. 162-183. 5. Mansbach, Richard and Kirsten Taylor, Introduction to Global Politics. New York: Routledge. 2008 Print

Gattaca

The novel Lord of the Flies begins with a vision of a utopian society and setting but progresses into a disappoint island full of savagery and loss of civilization and innocence. When the boys are originally marooned on a well resourced tropical island, a place with no adults where they are free from the rules and structures of civilization and society, they are excited and ideally believe that they can create a perfect new world for themselves. This is particularly emphasized when Ralph states â€Å"But this is a good island. We- Jack, Simon and me- we climbed the mountain. It's wizard.There's food and drinks, and-† The repetition of the word ‘and' stresses how the boys believe the island is perfect and accommodates for all their needs. The true disappoint nature of the island is quickly revealed as the book progresses through the boys becoming murderous savages with a loss of civilization and innocence. The responders can draw parallels between the film Cattle and Lord of the Flies as Cattle too was originally portrayed as a Utopia. The society set up in the film is based around the idea of perfection and conformity where genetic engineering is used to create the ‘ideal' human being.Sound, costume and lighting are used to contribute to the effect of the setting. The costumes worn by Cattle employees are somber uniforms symbolic of an impersonal society and the only people who are focused on in close ups are Jerome, Doctor Lamer and Irene as the rest of the characters within the corporation are shown to not be individuals and there faces are blurred to symbolism this. The white light in Cattle is used to create a sense of cleanliness and artificial sterility reflecting the manufactured society.This sterile setting conceals the dark side of Cattle, being one of discrimination towards the â€Å"inferior† of society revealing that in fact Cattle is more of a dyspepsia as it isolates those of society who do not have modified genes. Within the society of Cattle, there is impenitent discrimination based on the assumption that genetic manipulation improves an individual. The opening scene begins with the amplified sound of fingernails falling to the floor with the use of extreme close-ups of genetic material, emphasizing the importance of genes in the society.Any child born without genetic engineering are seen as inferior and prejudice is displayed to them through their limited career paths and how they are treated by the upper society. The themes of superiority as opposed to inferiority are used forewarn humanity that people can oppress capable individuals and discriminate against them for their individuality and differences. Similarly, discrimination and prejudice is particularly evident in Lord of the flies which is shown by how the â€Å"littlest† are treated.The littlest don't even merit names and are treated as inferior rudeness which is utilized when Jack states, â€Å"l hope the best prefers Littleton. † The symbolism and repeated motifs accentuates to the responders how the younger children are viewed as useless and not looked after as they are of less importance to the older boys. It demonstrates the lack of care and consideration shown towards the little children along. The older children hope that their own safety can be exchanged for that of the littlest. It is a symbol of their disregard for the younger children and the intolerance shown towards them.As the book progresses, the boys become less and less unconcerned about overlooking the ‘littlest' and as their interest in looking after each other as a community deteriorates, the weaker they become and more susceptible to savagery as they begin to lose their humanity. This serves as a warning to mankind as humans overlook people of perceived less importance and tend to focus on themselves. Even Piggy who represents the rational, intellectual aspect of society and who offered the most helpful advice was discriminat ed against by the boys and was disregarded and shunned because of his appearances and differences.These are warnings that in society people are quick to discriminate anyone different to the mainstream, even though they may be of greater importance then initially realized. Cattle and Lord of the Flies both act as warnings to mankind which is exemplified through the theme of identity. The opening scene in Cattle emphasizes the restrictions on society expectations as shadows create a bar like pattern on Vincent body as he scrubs his body of excess DNA material.This film technique symbolically emphasizes the sense of imprisonment that Vincent feels as an invalid† in that society and enforces how his identity makes him feel trapped in the advanced society he lives in. Vincent states â€Å"l belonged to a new underclass, no longer determined by social status or the color of your skin. We now have discrimination down to a science.

Lg Global Strategy Essay

This assignment focusses on LG’s Global Strategy looking into their operations in Brazil and India as well as researching minor parts of their efforts in Australia, China and the USA. LG (Lucky GoldStar) operates in the Consumer Electronics Industry on an international scale. The sources of information used for empirical evidence range from Academic journals and Interviews with LG Directors to information gathered from the LG press website and other academic online resources. To evaluate LG’s strategy one must access its worth, its usefulness and whether LG’s decisions and investments turned into tangible revenue. To understand LG’s Global Strategy success one must understand LG’s background. LG started in 1947 as a cosmetics cream manufacturer. LG expanded in to many industries in later years, eventually LG operated in the consumer electronics market. LG has turned into a very successful multinational company now, in the past two decades LG Electronics’ market share had grown at 22% from  £130 million in the 1980s to  £65 million the 1990s and  £7.1 billion by early 2005. LG owed much of its success to the South Korean Government’s incentive rich market it provided for the consumer electronics market. President Park Chung Hee of South Korea enacted the Economic Development Plan, which aimed to help the electronics industry by making it the national priority sector that would be developed. As a result, many western companies came to set up joint ventures, LG partnered with Philips, a European electronics company. LG-Philips became the largest manufacturer of flat screen TVs in world. By 2006, the group’s sales revenues massed up to $23 billion, making profits of $500 million. Of all of LG’s various revenue streams, LG Electronics provided 47% of the total revenue. LG knew they had to operate in the consumer electronics market internationally. LG was encouraged to invest in localized research and development by the Government making extensive amounts of research infrastructure. This particular point is one of the most important methods by which LG implemented a successful Global Strategy. During the mid-1980s over 120 private research institutes and 18 research consortia were created. (W. R. Shin and A. Ho, 1997.) Having high quality research and development infrastructure allowed LG to create a series of products that were tailored to the needs of South Korea. LG learnt from this episode that research and development created a competitive advantage for its products, and this was something they had to do in every countries across the globe instead of selling a set of standardized products. During the 1990s LG started a International Strategy that aimed to capitalize on the emerging BRIC economies (Brazil, Russia, India and China). LG started in Brazil by building a manufacturing plant in Manaus creating televisions and VCR’s to be sold around Brazil. The Government of Brazil offered low-tax rate incentives for businesses to build manufacturing plants in underdeveloped areas as well as subsidizing land for investors setting up operations. LG took full advantage of these incentives to establish themselves in Brazil. Brazil In the 1990’s had very high import tariffs, low brand recognition and had high competition in the grey goods market. In 1990, exchange rates plummeted making planning for businesses very difficult. Global players in Brazil decided to withdraw their operations or terminate them entirely. This provided a turning point for LG, they decided to expand their presence and create a strategy that would make Brazil a manufacturing hub for exports in South America and the USA. The fall in Brazils’s currency allowed LG to take on some low-cost advantages that make exporting very advantageous(Ramaswamy, K. 2007). LG was the largest exporter of electronic goods in South America. LG now tackled the areas of marketing and financial management to clamp down it presence in Brazil. LG wasn’t well recognized in Brazil so it needed to build some strong customer awareness. LG took advantage of the immense national popularity of football and started a branding campaign with sports events sponsorship. The LG sponsored a high ranking national football team in Sao Paolo(Ramaswamy, K. 2007), this brought immediate brand recognition to it’s products. LG now needed to transfer its brand recognition into tangible revenue though customizing it’s products to suit the needs of Brazilians. LG’s consumer electronics were a refreshing taste to Brazil’s market, LG gave most of its products a 3 year warranty pairing that with their promise of instant service if a customer’s product failed or broke-down. It used repair service vans able to reach a customer’s location in short time period. This helped ensure customers would receive a high level of quality and reliability from LG, this proved to be a worth-while competitive advantage over other competitors. LG’s efforts in Brazil certainly reflected a good example of a well implemented global strategy. They took advantages of the Governments tax incentives, furthermore LG filled the void in the consumer electronics market that was created by previous companies leaving when times got tough and created a strong marketing campaign. The best measure of their strategy’s success in Brazil is that in 2006 LG posted sales of  £1.2 billion, a 36% increase compared to the previous year. LG’s well implemented strategy in Brazil clearly led to market domination and a high profit. This was a strong international strategy, and LG adopted similar tactics in India. LG started operating in India when the Indian Government created advantageous market reforms allowing foreign companies to establish their own wholly owned subsidiaries in India. LG quickly took advantage of these reforms and created LGEIL (LGE India Ltd.) in 1997. LGEIL’s first factory was built in Greater Noida(40km from New Delhi), which manufactured washing machines, televisions, air conditioners and refrigerators. Mr Kwang-Ro Kim, Managing Director at the time said, â€Å"We knew it was important, for example, not to downgrade the Indian market and instead to treat it seriously as we would any developed market†, he goes on to explain â€Å"this meant preparing a preparing a full strategy and emphasizing good-quality products, the best technology, the best network and access to the best people†(Kim, K. R. 2005.). LG created these specialized products with vast research and development infrastructure, just like they had in South Korea. Local research and development teams were made to create product variations that were designed for the unique demands of India’s market. For example, they launched a cricket television set that had a built-in cricket game to take advantage of the millions of people who adored cricket in India. LGEIL’s Golden Eye technology used in TV’s allowed the brightness of the screen to be adjusted to the surrounding level of light., this proved to be an important feature because India is very prone to power supply imbalances that effect lighting intensity. Furthermore, they designed an air filtration system to keep it’s air conditioners working efficiently. This design was implemented because India’s metropolitan areas have high levels of particulate pollution. Its home appliance products were fitted with circuits able to handle the regular voltage fluctuations Indian households had. LG presented â€Å"an ‘Indianised’ face to its products but keeping the technology at global standards†(Mathur, U. C. 2010). These variations in products brought a refreshing taste to the Indian home appliance market. One problem LGEIL faced was the geographical diversity and India’s lack of infrastructure making distribution of it products difficult. To reach small towns and villages in India a solid distribution system needed to be adopted, their tiered approach allowed an anchoring regional distributor to supply cities and then complimented this system with offices in remote areas for the small towns. This system encompassed 4,000 access points to reach the masses to India’s giant population. A website called lgezbuy.com helped their distribution with online ordering as well as providing detailed information about their products and comparative pricing for different areas of the country. This was the first attempt by a major electronic goods manufacture and proved successful by creating another competitive advantage for LG. Customer Service was an important part of LGEIL’s strategy, just as they did in Brazil, they provided repair vehicles for reaching remote areas in short periods of time. Vans were fitted with electrical generators to ensure appliances could be fixed even in a country with regular blackouts. This was unseen to the Indian Market from any other competitor and became very favorable for customers. â€Å"This ‘walking-after sales service’ allowed traveling crews to cover ares that were previously unaccessible(Lee, D. W. 2005). This gave LG a competitive advantage over its Indian market competitors such as Onida or Whirlpool. In terms of marketing strategy, LGEIL decided to sponsor an Indian Cricket team. This proved such a success that LG decided to sponsor the Cricket World Cup in 2002(LG. 2009). LG became the largest sponsor of cricket in the world and this gained instant brand recognition for them across India, a country full of millions of cricket fanatics. A strong marketing campaign reaching customers all over India; LG’s localized product range and services provided with the products paid off rich dividends. LG’s â€Å"turnover for 2002 crossed Rs. 3000 Crore, that is a 37% increase on the previous year†(Mathur, U. C. 2010), that’s  £38million. LGEIL clearly beat their competitors, for example in the color television market LG had a market share of 26.4% and their nearest competitor, Onida, only had 10.8%. In the refrigerator market LG had a market share of 30.9%, Whirlpool, their nearest competitor only had 23.6%(Sinha, P. R. 2005)[1]. This was the same story with all their other home appliances. Clearly LG was making considerable profit and stood out from their competitors by providing quality products and services. But LG knew they had to do more to establish a strong foothold in India. LG had to demonstrate to India that they were not purely profit driven; they believed this would give LG a credible name in India and gain the loyalty from the Indian market. LG subsidized primary schools and gave educational books to children. They even built a village school close to manufacturing facilities. Local employees were staffed for most of the top managerial positions of LGEIL. This managerial tactic allowed a South Korean company to appear as an Indian business. These resulted in huge good-will from Indian customers which was the final tie in a successfully implemented Strategy. In 2006 Mr Nam Woo, President of LG Electronics (LG), unveiled LG’s ambitious plans to grow its presence in China. LG had leant many lessons from its early missions in emerging markets such as Brazil and India that would help LG stay a dominate global player. â€Å"We want to make China a strategic base for our business, so we must be a leader not only in sales, but also in research and development and in localization.†(Liu Baijia, 2006). LG took advantage of China’s cheap labour costs and soon where able to â€Å"leverage an entire manufacturing network to serve countries such as Russia and the USA† (Ramaswamy, K. 2007). This is evidence of LG looking elsewhere to export their products, this was an integral part to LG’s Global Strategy. Not every part of LG’s strategy was perfect though, many of their products were recalled, for example, in Australia 2009 some of LG’s refrigerators broke down due to faulty wiring â€Å"which resulted in reduced insulation from electricity passing through. It could cause minor electric shocks†(Global Data, 2009). Furthermore LG had to â€Å"recall it’s Spyder Cell Phones in the USA†¦over 30,000 cell phones of this type were in use† (Global Data, 2009). This adversely affected their brand name and shows lack for careful attention to product design which reflects a bad global strategy, this showed similar results to their efforts in the USA. LG started to look towards providing its products in the West, most notably the USA, an already challenging market. LG started supplying US stores with its home appliances such as microwave ovens and toasters. The conquest for shelf space was extremely difficult because of LG’s poor brand recognition as well as questions about LG’s product reliability and quality. The USA was not the place for LG to display its products. The products that the USA consumer electronic market wanted were the more fashionable European and Japanese home appliance products. LG failed to create a series of products the USA market wanted in comparison to its competitors. This clearly shows a weak strategy in LG selling its products global. Overall, the international strategy LG implemented shows a pattern, in emerging economies such as Brazil and India, LG thrived, however in developed economies such as Australia and the USA, LG was unsuccessful. LG’s successes derived from 3 key areas that created a useful and worth-while international strategy. Firstly, they invested heavily in research and development to create products that suited the needs of the local market. LG now has over â€Å"36 research and development activities worldwide† (Global Data, 2009). Secondly, they pursued a marketing strategy that targeted each country’s whole population. In both Brazil, and India we see LG sponsoring sports events and teams which was a great way to create instant brand recognition across each country. Thirdly, LG treated emerging markets seriously by providing quality products complimented with high caliber services, this was a worth-while decision because countries like Brazil and India hadn’t been subject to this kind of service. The content researched is very interesting and insightful and poses the question, ‘Can these three factors be applied as a international strategy for any multinational company?’. To fully evaluate LG’s international one must further research there operations in Russia and China. Whilst LG showed signs of weaknesses, their international strategy gave their products and services a competitive advantage over their competitors making them market leaders in specific countries. LG’s efforts created LG a net income of over $13.1 billion in 2011 due to their global presence and is ranked 47th in the Fortune 500 companies, these achievements derived from what was a successful International strategy. Bibliography W. R. Shin and A. Ho, 1997. Industrial transformation: Interactive decision-making process in creating a global industry. Public Administration Quarterly. Summer. Kannan Ramaswamy, 2007. LG Electronics: Global Strategy in Emerging Markets. Understanding Global Strategy. Kwang-Ro Kim, 2005. Premium Marketing to the Masses: An interview with LG Electronics Managing Director. The McKinsey Quarterly Special Edition: Fulfilling India’s Promise C. Mathur, 2010. Global Business Strategies. LG Group. Pg 290 Duk-Woo Lee, 2005. LG the No.1 company in India. LG News. february, Vol. 24 LG, 2009. Asia and Pacific Sponsorship, the Cricket World Cup. LG Press Website. (URL http://www.lg.com/global/about-lg/corporate-information/global-sports-sponsorship/cricket-world-cup.jsp) P. R. Sinha. 2005 Premium marketing to the masses: An interview with LG Electronics India’s Managing Director. McKinsey Quarterly. Liu Baijia, 2006. LG wants local managers to aid growth. China Daily. April 20, 2006 Global Data, 2009. SWOT Analysis of LG.

Function Prototypes in C and C++

Function Prototypes in C and C++ A function prototype is a declaration in C and C of a function, its name, parameters and return type  before its actual declaration. This enables the compiler to perform more robust type checking. Because the function prototype tells the compiler what to expect, the compiler is better able to flag any functions that dont contain the expected information. A function prototype omits the function body. Unlike a full function definition, the prototype terminates in a semi-colon. For example: intgetsum(float * value) ; Prototypes are most often used in header files- although they could appear anywhere in a program. This allows external functions in other files to be called and the compiler to check the parameters during compilation. Purposes A function prototype ensures that calls to a function are made with the correct number and types of arguments.A function prototype specifies the number of arguments.It states the data type of each of the passed arguments.It gives the order in which the arguments are passed to the function. The function prototype tells the compiler what to expect, what to give to the function and what to expect from the function. Benefits Prototypes save debugging time.Prototypes prevent problems that occur when you compile using functions that were not declared.When function overloading occurs, the prototypes distinguish which function version to call.

Term and Pros Cons Essay

Term and Pros Cons Essay Term and Pros Cons Essay Jack’s Beach Service - Case Study Kamma Andersen, Gary Shen Mr. Dodge BOH 4M1 26 February 2015 Background Information Jack’s Beach Service is entering it’s 86th year of operation on Fort Lauderdale beach. However, even with its history on the beach, the owner, Joe Broward is not satisfied with the company’s profitability. Next month is the beginning of the peak season for the company where rentals often reach 80-90% of capacity and Joe would like to explore methods of generating more success and ultimately profits. The service that Jack’s Beach Service provides is the rental of a raised wooden platform for tanning purposes. This platform can be used for one or two people and can be adjusted for individual preferences. Currently, Joe has 13 locations on the beach, with 7 major locations staffed by multiple attendants and 6 smaller locations staffed by only one attendant. The attendants are paid $95.00 for every day of work and are responsible for raising the awnings and placing the cushions at 8:00 AM, collecting rental fees throughout the day and locking the platformâ₠¬â„¢s cushions away, folding the platforms and collapsing the awnings at 5:00 PM. The attendants often are faced with surprised sunbathers when they explain that the platforms are provided by a private company and have a rental fee. While their are opportunities for increasing the awareness to avoid this problem, Joe uses very little advertising. Overall the company runs smoothly, yet the previous year, the company’s revenue was $340,940 but the net income was only $10,615. Joe would like this number to increase and is looking for ideas to help his business become more successful. Primary Problem Immediate Problem: Jack’s Beach Service is not profitable enough. Root Problem: The management responsible for various aspects of Jack’s Beach Service is inadequate. Secondary Problems 1. The full day fee for using the service is not flexible and is causing the loss of potential consumers. 2. Insufficient advertising has resulted in low awareness for the service provided by Jack’s Beach Service. 3. Attendant wages do not vary to reflect changes in consumer traffic during peak and off-seasons. 4. Vandalism costs are causing Jack’s Beach Service expenses that do not maximize profits. Criteria for an Effective Solution 1. Increase sales/revenue from wooden platform rental service. 2. Decrease proportion of revenue lost to labour expense, particularly in the off-season. 3. Improve brand image and awareness. 4. Increase customer relations. 5. Enhances management within company. 6. Minimize expenses associated with vandalism. Alternative Solutions 1. Change the pricing to an hourly fee instead of the full day fee. $2.00 for 1 hour of use Pros Cons Won’t scare away customers and will increase the number of sales. Platform must be rented for 6 hours in total during the day to make the same revenue as the full day fee. Potential revenue if the platform is used for the whole day increases from $12.00 to $18.00. More work for attendants since they have to keep checking for new customers more frequently. 2. Introduce a half day fee along with the full day fee. $6.00 for half day (4.5 hours) Still $12.00 for full day Pros Cons Offers varied pricing so customers wont be scared away. Moderately more work for attendants since they have to keep checking for new customers more frequently. 3. Change the pricing to a per person fee. For a group, prices per person could decrease depending on the number of rentals/customers. Pros Cons Increase revenue if customer has family or friends who want to share the platform. Increased price for a group could decrease the number of rentals. 4. Advertise service in beachfront hotels. Pros Cons Increases awareness for business, particularly for tourists. Increased expenses for brochures, signs, possibly a fee from hotel. 5. Put signs and other advertisements on the beach so that customers are aware that the service is not free. Pros Cons Increases